This task is for the video assignment for Khind video competition. For this we are supposed to come up with a video to promote the brand to a younger target audience. In this assignment, we are instructed to work in a group of 6.
Our idea for this video is based on the concept of Khind being a reliable guide to the main character, which is the younger target audience. The storyline for the video starts with the main character leaving home, setting is at the bus stop. And he/she would be saying farewell to his family members as he leaves to another state for work. Later on, there would be a voice over narration that would be guiding him as he performs various household tasks, simulating that he's remembering what his mentor (could be a mother or father or whichever parental figure) is telling him to do. Then at the end, he would be seen calling that person up and expressing his gratitude in giving him such information.
The concept for this video is showcasing the reliability of the brand, and being an old brand in the market, that could be beneficial to the younger market as they are more reliable and have a quality that they can depend on. Giving them an ease from worry as they transition in their life from childhood to adulthood.
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