Wednesday, September 21, 2016

VIDEO EDITING AND PRODUCTION SEMESTER 4: VIDEO TASK 2

In this task, we were required to work in pairs to produce a composition based on a story that we watched in class. The task was to shoot 4 compositions shots; they are wide shot, medium shot, medium close up, and close up.

Wide shot composition


Medium shot composition


Medium close up composition


Close up composition

Monday, September 19, 2016

VIDEO EDITING AND PRODUCTION SEMESTER 4: VIDEO IDEA PROPOSAL

This task is for the video assignment for Khind video competition. For this we are supposed to come up with a video to promote the brand to a younger target audience. In this assignment, we are instructed to work in a group of 6.

Our idea for this video is based on the concept of Khind being a reliable guide to the main character, which is the younger target audience. The storyline for the video starts with the main character leaving home, setting is at the bus stop. And he/she would be saying farewell to his family members as he leaves to another state for work. Later on, there would be a voice over narration that would be guiding him as he performs various household tasks, simulating that he's remembering what his mentor (could be a mother or father or whichever parental figure) is telling him to do. Then at the end, he would be seen calling that person up and expressing his gratitude in giving him such information.

The concept for this video is showcasing the reliability of the brand, and being an old brand in the market, that could be beneficial to the younger market as they are more reliable and have a quality that they can depend on. Giving them an ease from worry as they transition in their life from childhood to adulthood.

Saturday, September 17, 2016

VIDEO EDITING AND PRODUCTION SEMESTER 4: REPRESENTATION MUSIC PART 2

The song relates to me because it's about the ups and downs of life, and for me I have went through phases where I was depressed before. And it makes me who I am today. The chorus relates to me when I went through the phase, people telling me that things will go away, but to me it sounds like they're telling me to get over it. The other part of the chorus it states that the singer will always be there, which is what I would do, because I'm not really good at comforting people that are down, but I'll always be there for those if they need me.

Often times, people won't say things that they need to hear, but things they want to hear. Like if someone is failing an exam, people would be like "there's always next time, don't worry". But for me I prefer to tell them to "buck up and work harder" because that's what they need to push themselves. They're just giving themselves excuses most of the time, by saying they can't. By telling the truth, they will obviously be mad, but in the long run will realise that what was said is true and they really do need to pick themself up and push harder to reach their goal.

Wednesday, September 7, 2016

VIDEO EDITING AND PRODUCTION SEMESTER 4: REPRESENTATION MUSIC



The song that I have chosen for this task is The Great Escape by P!nk. The song is the artist's album The Truth About Love. The original meaning of the song by the artist is roughly about emotions, having highs and lows and owning those emotions.

For me the song speaks to me because it relates to me personally. And parts of it to me have a meaning of being honest with yourself and saying things as it is, because in this world there are a lot of things that are done behind people's backs. So for me, I prefer to be upfront about things rather than going in a roundabout manner, like the saying goes "the truth hurts".